Sunday, March 6, 2011

New Compostable SunChips Bag Released

New Compostable SunChips Bag Released
Source: ENN

It’s always great to see a large company taking steps to reduce waste, which is why I’m very excited about the release of the new compostable SunChips bag.

Frito-Lay had high hopes when it first released the compostable SunChips bag last year, but one issue prevented the bag from being popular with consumers: its high level of noise. While customers loved that the bag was 100% biodegradable, it just didn’t seem to be worth the pain released on their eardrums. At one point, an Air Force Pilot even said that the bag created more noise than the cockpit of his jet.

Luckily, Frito-Lay listened to the complaints, putting engineers to work to create a newer version of the compostable bag that would be quieter than its noisy predecessor. They found that tweaking the adhesive holding the bag together - making it more rubbery - significantly reduced the bag’s noisiness.

The new bag will currently only be available for SunChips Originals in order to gauge consumers’ responses to the new design. Since the noise issue has been fixed, I hope that the company will soon roll out new packaging for the rest of its products.
To watch a video about the new bag, check out the SunChips website.

Anumakonda Jagadeesh comments:

Improvement in packing. Biodegradable bags is the need of the hour as throughout the world billions of these bags are used daily.

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